Picsha pricing
One rate. It goes down as you grow.
Picsha is a suite of four photo-product apps for photo retailers: Retouch, Books, Prints, and Cards. There is one price: a percentage of each order. No subscription, no setup fee, no per-store or per-terminal fee, and card processing is included. The percentage goes down as your monthly volume goes up, and down again for each additional Picsha app you’re actively using.
What would you pay?
Set a month’s sales and the apps you’d use. The rate is worked out tier by tier, so growing never raises the rate on dollars you’ve already earned.
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Turn on JavaScript to use the calculator. The full rate grid is just below.
Per-order minimums ($1.00; $4.95 on Books) are left out here — they only touch very small orders.
Standard rate grid
Rates apply marginally to net monthly revenue, summed across all your Picsha apps. Each dollar is charged at the rate of the tier it falls in — moving into a new tier never raises the rate on dollars already earned.
| Monthly net revenue | 1 active app | 2 active apps | 3 active apps | 4 active apps |
|---|---|---|---|---|
| First $5,000 | 20% | 18% | 16% | 15% |
| $5,000.01 – $25,000 | 15% | 13% | 11% | 10% |
| $25,000.01 – $100,000 | 10% | 9% | 8% | 7% |
| Over $100,000 | 7% | 6% | 5.5% | 5% |
Net revenue
The product total after any coupon, before shipping and sales tax.
Monthly
Calendar month. Volume resets on the 1st. Revenue from all active apps counts toward one total.
Active app
An app counts as active from its first paid order of the calendar month. Every order placed after that, in any app, is charged at the rate for the new app count. Comped orders (a 100% coupon, your free-order allowance, test orders) do not count as revenue and do not make an app active.
Per-order minimum
The fee on any single paid order is never less than $1.00 (Retouch, Prints, Cards) or $4.95 (Books). This only affects very small orders. Orders brought to $0 by a coupon carry no fee.
Worked examples
| Retailer | Net revenue / month | Active apps | Fee | Effective rate | Retailer keeps |
|---|---|---|---|---|---|
| Neighborhood shop | $2,500 | 2 | $450 | 18.0% | $2,050 |
| Growing lab | $10,000 | 4 | $1,250 | 12.5% | $8,750 |
| Regional lab | $30,000 | 4 | $3,100 | 10.3% | $26,900 |
| High-volume lab | $150,000 | 4 | $10,500 | 7.0% | $139,500 |
| Single-app user | $10,000 | 1 | $1,750 | 17.5% | $8,250 |
Regional lab: $5,000 × 15% + $20,000 × 10% + $5,000 × 7% = $750 + $2,000 + $350 = $3,100.
What’s included
Every Picsha retailer:
- All four apps: Retouch, Books, Prints, Cards
- Hosted storefront for each app
- Your own storefront addresses — yourstore.retouch.picsha.com and so on
- Your branding — logo, colors, store name
- In-store kiosk / point-of-sale ordering — no per-terminal fee
- SendThePix — customers send photos from their phone to your kiosk with a short code
- Picsha Hub — one branded page at yourstore.picsha.com for everything Picsha in your store
- Credit card processing — Graphx pays it, it is never added to your fee
- Chargeback and dispute handling — Graphx is the merchant of record
- Payouts to your bank account on Stripe’s standard rolling schedule
- Support
- All product updates
No subscription. No setup fee. No monthly minimum. No contract.
What’s not included
The few things outside the rate:
- Lab fulfillment cost on Books. When a book is produced by our print partner, the lab’s invoice for production, shipping, and tax is deducted from your payout for that order, at cost. Graphx adds no markup.
- Shipping. Shipping charged to your customer is passed through to you in full and is not part of the fee calculation.
- Kiosk hardware. The kiosk software is included; the screen or tablet is yours.
- Custom domain for Retouch. Serving your Retouch storefront from your own web address, with Picsha branding removed, is an optional add-on at $49 a month.
- Custom development. Standard configuration and branding are included; bespoke features are quoted separately.
Refunds, payouts, and disputes
Refunds
When you fully refund an order, the Graphx fee on that order is returned to you in full. Partial refunds return the proportional share.
Payouts
Stripe pays you directly on its standard rolling schedule. The first payout to a new account takes about seven days; after that they arrive continuously.
Disputes
Graphx handles chargebacks as merchant of record. If a dispute is lost, the order is treated as a full refund.
Fine print
- Rates are in US dollars.
- Graphx may change the Standard Rate Grid with 60 days’ written notice. Promotional rates are honored for their full stated term regardless.
- Retailers on the Standard Rate Grid at the time of a change keep the previous grid for 90 days after the change takes effect.
- Effective date of this grid: September 13, 2026.
Get started.
Pick a product and tell us about your store — we’ll set up your branded storefront with you. It’s free to sign up, and the rate above is the whole price.