Thirty years of making images work.

Graphx is a privately held Massachusetts software company founded by Pete Traversy with a simple idea: make digital images easier to use and better when they arrive.

In the 1990s that meant RasterPlus — a print RIP that sold more than 20,000 licenses in 75 countries and was resold by Fuji, Kodak, and Epson. In the 2000s it meant Photogize, the photo commerce platform that ran ordering and printing for photo retailers worldwide, with direct drivers for every major digital minilab. Since 2015 it has meant digital asset management for the U.S. federal government — production systems where losing an image is not an option.

Today it means AI. Picsha DAM makes institutional collections searchable by face, subject, and plain language. For photo retailers, the Picsha storefronts put AI on the counter under the store's own brand: Retouch restores damaged prints, Books and Cards design themselves from a customer's photos, Prints handles everyday print orders, and Picsha Hub ties them together at one address and on the in-store kiosk. Proficity puts a professional headshot in anyone's pocket. Different tools than 1985 — same idea.

We're a small company that ships production software and answers our own support email. We like it that way.