Your Picsha storefronts

What you've got

Your own branded websites, each at its own address, all managed the same way:

Product	Your storefront	Your admin page
Retouch — AI photo restoration	`YOURSTORE.retouch.picsha.com`	`…/admin`
Prints — photo prints from a phone or camera	`YOURSTORE.prints.picsha.com`	`…/admin`
Cards — AI-designed photo greeting cards	`YOURSTORE.cards.picsha.com`	`…/admin`
Books — AI-designed photo books	`YOURSTORE.books.picsha.com`	`…/admin`

And one Picsha page — https://YOURSTORE.picsha.com — a single branded page with a tile for every product you offer. It is the one address to print on receipts and put on your website, and the home screen of an in-store kiosk if you run one.

In every product the pattern is the same: the customer brings photos, the storefront (and, for Cards and Books, the AI) does the design work, they pay on your store, and you produce the work in your lab or hand it over at the counter. You keep the customer.

1. Sign in

The first time, open your admin page (https://YOURSTORE.<product>.picsha.com/signup) and use the email address you gave us — you'll receive a one-time code. No password to remember; after that first visit it's simply your admin page, and Sign in with the same email. (If you land on the Sign in form instead, the Sign up link at the bottom gets you to the same place.) To give a staff member access, add their email under Admin access on the admin page.

Each product has its own admin page and its own settings. Branding, delivery, Stripe, and tax are set per product, so a store with Prints and Cards sets them twice. Keep them matching so your Picsha page looks like one brand.

2. Make it yours (Store settings)

Store name, tagline, brand color (pick from the swatch or type a hex code), light / dark / warm look, and your logo. Logo tips: square works best, at least 240×240 pixels, and a PNG with a transparent background looks the most professional.

Also in Store settings:

Customer phone number. Every order collects the customer's name and an email or phone number before payment, so you can always reach them. Choose whether the phone number is optional, required, or not asked at all.
Minimum order (Prints, Cards, Books). A floor under any order; small orders are topped up to it as their own line. Useful for staff-run programs behind the counter.
Delivery. How customers get the finished work: pick up in store, ship to the customer, or both. For shipping, enter up to five flat rates for the whole order (a name like "Ground", the price, and a delivery estimate in business days), an optional "free shipping over $X" threshold, and the countries you ship to. The customer enters their address and picks a rate on the payment page. You keep the shipping charge in full — the platform fee is worked out on the order before shipping is added. Download-only Retouch orders never ask about delivery.
SendThePix — for stores with an in-store kiosk (section 8). Leave it on unless you have a reason not to.
Custom domain (Retouch) — an optional add-on ($49/month) that serves your storefront from your own web address, such as retouch.yourstore.com, with Picsha branding removed. Subscribe on the Custom domain card, enter the subdomain, and add the two DNS records it shows you.

3. Set your prices

Prices are yours to set and change any time; changes apply to new orders immediately. What the customer pays is your price plus shipping and sales tax, which are added on the payment page. Each product's pricing model is in its section below (section 7).

4. Connect Stripe (this is how you get paid)

Click Connect with Stripe on the admin page and follow Stripe's setup — your business details and bank account, about 5 minutes. Stripe is the same payment company behind millions of businesses; Graphx never sees your banking information.

Money flow per order: your customer pays on your storefront → the platform fee goes to Graphx → the rest lands in your bank account via Stripe's automatic payouts, together with any shipping charge and sales tax the customer paid. The fee is a percentage of the order that goes down as your monthly sales grow, and down again for each Picsha product you're actively using — the full rate grid and a calculator are at graphx.com/pricing. Card processing is included; there is no subscription, setup fee, or monthly minimum. The Open Stripe dashboard button shows payouts and charges. One standard Stripe note: your very first payout takes about 7 days to arrive; after that, payouts run on Stripe's normal rolling schedule.

One important habit: if the Payments card ever says Needs attention, Stripe is missing a piece of verification and has paused your payments until you provide it — click "Finish verification with Stripe" and it's usually a 2-minute fix.

Until you connect Stripe, orders still go through but no money changes hands (the store runs in a simulated mode). Connect before you tell customers.

5. Sales tax

Your storefront can charge sales tax for you. It is calculated by Stripe Tax on the payment page from your registrations and the customer's location, added on top of your prices, and paid out to you with the order. You file and remit it as you do for counter sales; Stripe's tax reports for your account are there to help.

Setting it up takes a few minutes, on the Sales tax card in your admin (it appears once Stripe is connected):

Head office — your store's address. In-store pickup orders are taxed here, as a sale at your counter would be.
Product type — pick the tax category that fits what you sell (prints, cards, books and framed work are ordinary goods in most places).
Registrations — add each state where you are registered to collect sales tax. Stripe only charges tax where you have a registration.
When the card reads Ready, click Collect sales tax at checkout.

Shipped orders are taxed at the delivery address; download-only orders at the customer's billing address. Until all three steps are done the card says Setup incomplete and lists what is missing, and orders go through untaxed. You can switch collection off at any time. Stripe charges a small fee for the tax calculation on each taxed order; it comes out of the tax-collecting account, which is yours.

Not sure whether you need to collect? Ask your accountant — we set up the mechanism, we can't advise on the obligation.

6. Do a test order (free)

Every store comes with a private test coupon — find its code in your admin's Coupons card (it looks like TEST-A1B2C3, is unique to your store, 100% off, and limited to 5 uses). Run a real order yourself on each storefront, enter your own name and email, enter your test code at checkout, and complete the order — no charge, no card. Then check the Orders list in admin and your inbox: the new-order alert goes to your admin emails, and the customer confirmation goes to the address you entered. (A free order skips the payment page, so a shipping test order will show "address needed" in admin — that only happens on free orders.)

You can create your own coupon codes in the Coupons card — any percent off, with an optional max-use cap (recommended for big discounts). Keep codes private; anyone who has one can use it. Free (100%-off) orders are capped per month because the AI work behind them costs real money; ask us if you need more.

7. What each product sells

Retouch — AI photo restoration

The customer uploads a damaged photo (a phone snapshot of an old print is fine — no scanner needed; the AI crops away any surroundings and delivers just the print, like a flatbed scan). Every restoration repairs rips, stains, dust, fading and camera-flash red-eye; they can add colorization. They see a free watermarked preview about a minute later and buy the full-resolution download and, if you offer them, prints, mounting, and framing you produce.

Photo restoration — charged on every order (this is the AI work).
Digital download — the full-resolution restored file. These two together must total at least $2.99. To give restorations away, use a coupon instead. Prefer to sell prints only? Uncheck Offer digital download: the download disappears from your storefront and the digital file never leaves your shop — you still download it from your admin to produce the work.
Print products — a print product is its minimum dimension, like roll paper. An "8 inch" print of a standard portrait photo comes out 8×10; the same product on a wider photo comes out 8×12. Customers see the exact size for their photo before buying. Restored files are native 4K, excellent up to a 16″ minimum dimension. One product can be Most popular.
Mounting, framing, matting — optional add-ons priced per print size. Frames take a name, moulding width, and a photo of the frame edge; mats a name, color, and width, offered once a frame is chosen. Customers see a live preview of their photo in the mat and frame.
Fulfillment: click Download file on the order to get the full-resolution restored image and produce the work in your lab. The clean file only unlocks after payment and is pixel-identical to the watermarked preview the customer approved. On phones, paying customers get a one-tap Save to Photos button.
Customers' photos and previews are deleted 30 days after upload, and the restored file 30 days after payment — download it for your lab within that window. The order record stays.

Prints — photo prints

The customer uploads up to 50 photos (JPEG, PNG, WebP, or iPhone HEIC), picks a size and quantity for each, adjusts the crop or touches up the photo in the built-in editor, and orders. Your admin gets a lab-ready file per line, already cropped to the exact cut size.

Print sizes are fixed cut sizes you define — width, height, and price (4×6, 5×7, 8×10 …). Each photo is cropped to fit and rotated to its own orientation automatically: a 4×6 product prints 6×4 for a landscape photo. Customers see a low-resolution warning below 150 DPI. One size can be Most popular.
Fulfillment: print files appear on the order once it is paid — one per line, or All print files (zip) for the whole order — plus a printable print list with every line's size, quantity, and a thumbnail.

Cards — AI-designed photo cards

The customer picks a card, uploads up to 12 photos, and the AI designs the card around the best of them — layout, artwork, and a greeting they can edit. They preview the finished card, front and inside, pick a quantity, enter their details, and pay.

Cards you sell come from a fixed catalogue of trims the lab stocks: 5×7 flat and 5×7 folded, each in portrait and landscape, every one with an A7 envelope. You set a price per card and can badge one as Popular.
Fulfillment: a paid order gives you one multipage PDF and a JPEG per side, plus a printable order summary with the card front. Print, fold, and pair with envelopes as usual.

Books — AI-designed photo books

The customer uploads their photos (up to 200, straight off a phone), picks a size, and the AI reads every photo, sets aside the weak ones, recognizes the occasion, designs a finished book with a title in about a minute, and shows a full preview. The customer can shuffle layouts, change the style, and edit captions before ordering.

Book sizes: for each size you set a base price, the pages included (20 minimum), and a price per extra page. Example: $54.99 base with 20 pages and $2.25 per extra page → a 26-page book is $68.49.
Fulfillment: a print-ready PDF at 300 dpi with bleed and trim baked in, downloadable from the order once paid. Lab-printed stores hand that PDF to Picsha's lab partner instead: the lab prints and ships the book (to the customer, or to your counter), and the lab's cost for each order is deducted from your share. Graphx switches a store to lab printing; ask us.
Customers' photos are deleted after 14 days; the book layout and print PDF are kept for reprints.

8. Day to day

You get an email (from noreply@picsha.com) the moment an order is paid — the customer's contact, how they want it delivered (pickup, or the shipping address and rate they chose), each item with a thumbnail, your share, and links to the order. Every admin email on your store receives it.
Your customer gets a confirmation too, sent in your store's name, with the same items and a link to their order page. Replies come to your first admin email.
The order summary — click any order in admin (or the link in the alert) for a printable work list: customer, delivery, every line with size and quantity, the money, and the files. Print it and put it with the job.
Refunds: contact us — refunds are issued centrally, and the platform fee on a refunded order comes back to you with it (a partial refund returns the proportional share).
Export: the Orders card has a CSV download with every order's contact, delivery, shipping, sales tax, total, and your share.
Archiving: an order paid through Stripe can be archived but not deleted — it is the record behind a real charge and your payout. Test and abandoned orders can be deleted.

9. In-store kiosk (optional)

Your storefronts also run on a touchscreen kiosk in the shop — including the Photogize kiosks many stores already have. Graphx sets the kiosk up; here is what your customers get:

The kiosk opens on your Picsha page with a big tile per product.
Photos come in two ways: from a memory card or USB stick in the kiosk's reader (a thumbnail picker in the page — no Windows dialogs), or from their phone: the kiosk shows a QR code for sendthepix.com; they upload from their phone, get a 6-letter code, and type it at the kiosk. The SendThePix switch in each product's Store settings turns that second option on or off.
Typing happens on an on-screen keyboard in the page, so a kiosk needs no keyboard.
Paying happens on the customer's phone: instead of a card reader, the order page shows a QR code. They scan it, pay there with Apple Pay, Google Pay, or a card (and enter their shipping address if the order ships), and the kiosk moves on by itself when the payment goes through. A Retouch download they bought is delivered to their phone. The code stops working after 30 minutes, so nothing left on screen can be paid later.
After a few minutes with no one touching it, the kiosk clears the previous customer's photos and details and returns to the start.

Want a kiosk? Contact us — the setup is done once per machine.

Questions?

Contact Graphx: help@graphx.com

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